ABOUT

Meet Elizabeth Ola, Founder

Beauty should feel effortless, accessible, seamless, and true to you. But for years, I struggled to find products that complemented my skin tone, fit effortlessly into my routine, and aligned with my values. Shopping for makeup often felt like settling, settling for shades that weren’t quite right, formulas that didn’t perform, or an industry that overlooked real diversity.

I knew beauty could be better. That’s why I created TRU SKN - to elevate everyday essentials with high-performance, skin-enhancing formulas that work for everyone. Designed with quality, inclusivity, and sustainability at the core, our products simplify routines while delivering quality results. TRU SKN is not just about makeup, it’s about confidence, self-expression, and authenticity.

My vision is simple: to create products that feel as good as they look, that celebrate individuality, and that make everyone feel seen. With universal shades, consciously crafted formulas, and a community-first approach, TRU SKN is redefining what beauty looks like - on your terms, for every moment.

Welcome to beauty that’s Tru to You.

Elizabeth x